L.L. Bean
Be an
outsider
Since 1912, L.L. Bean has outfitted adventurers with rugged, reliable gear built for the great outdoors.
Inspired by this century-old legacy, we set out to craft a still photography campaign that captured the spirit of adventure and curiousity —set against the rugged beauty of Highlands, North Carolina.
As dawn broke over the Blue Ridge Mountains, our nimble team set out on a journey in search of the perfect catch.
What we found was that—and so much more.
