ARMADA partnered with Lucid Motors and their digital agency of record, HERO Digital, to capture the excitement surrounding the very first deliveries of the highly anticipated Lucid Air Sedan.

From the electric moments of the Dream Edition Delivery event, to milestone achievements, like winning MOTORTREND’S prestigious Car of the Year Award — Armada crafted visually impactful content that racked up impressions and worked to build Lucid’s core audience of auto ENTHUSIASTS.