ARMADA partnered with Lucid Motors and their digital agency of record, HERO Digital, to produce photography around the launch of the Lucid Air sedan — starting with the Dream Edition Delivery events in 2021, through Art Basel Miami, and across key milestones including Lucid's MotorTrend Car of the Year recognition in their first year on the market.

The brief was event-driven, fast-turnaround content built to support Lucid's social channels and press rollout during a high-profile launch window.