As part of its national Mattress Firm Foster Kids program, Mattress Firm teamed up with Olympic gold medalist and former foster child Simone Biles—a powerful advocate for mental health, resilience, and the well-being of children.

Together, they worked to spotlight the essential role of quality sleep in child development and to raise awareness for the program’s ongoing support of local foster care nonprofit partners in communities across the country.

ARMADA’s Ashton Staniszewski was tasked with creating an image campaign to accompany the partnership announcement and bring its mission to life within the athlete’s limited time and location constraints.