Mercedes-Benz needed a steady supply of social-first content — enough to feed paid and organic across multiple channels without looking like a catalog. We handled it as a single production run across two markets, shooting four vehicles in Georgia and California and building both still and motion assets from the same days on the ground.

We planned the shoot around where the work would actually live: Facebook, Instagram, newsletter, and programmatic placements. That meant capturing every car in formats built for each channel — verticals for social, cutdowns for video, stills that hold up in a programmatic buy. One trip, one library, sized for wherever the media plan pointed it.