Amazon Scout was the company's sidewalk delivery robot — and in 2020, they brought it south to Atlanta as part of a pilot expansion. ARMADA was brought in to produce photography for the rollout, working directly with Amazon's internal communications and engineering teams to capture the device in real neighborhoods, on real streets.

The images ran in USA Today, TechCrunch, The Verge, and Mashable, alongside national and regional broadcast coverage. Not because of the photos alone — but because the story was genuinely new, and the visuals gave editors something to use.