PCNA + RM Sotheby’s
Auction benefit
one car. One million dollars for the red cross.
Porsche Cars North America and RM Sotheby's partnered to auction a 911 S/T — number 1,919 of a limited run of 1,963, and the only unallocated example in the U.S., originally held in Porsche's own collection. All proceeds went directly to the American Red Cross, supporting relief efforts including the 2025 California wildfires and the 2024 North Carolina floods.
ARMADA was brought in to photograph the vehicle ahead of the auction. Shot at the Porsche Experience Center Atlanta — controlled light, clean compositions, nothing that competed with the car's own story.
Within a week of the auction launch, a buyer was found. One million dollars raised.
the result?
one. million. dollars.
Within a week of release, news of the rare vehicle auction spread quickly, drawing significant attention and bidding activity. In the end, a new caretaker was found, and one million dollars was raised for The American Red Cross.
Tears
(Work out in the wild)
BTS
(behind the scenes FYI)
let’s get to work
