As the story goes, in 1948, Ferry Porsche set out to create something exceptional: a car that embodied the thrill of speed while remaining elegant and refined. He couldn't find the perfect car, so he decided to build it himself.

The result? the Porsche 356—the first car to bear the Porsche name and the beginning of a legendary legacy.

For 75 years, Porsche has stayed true to Ferry Porsche's vision. With a legacy rooted in heritage, innovation, and racing spirit, Porsche has evolved beyond a car brand into a global icon.

When Porsche Cars North America planned a celebration at their North American Headquarters to unite generations of fans, they turned to ARMADA for photography and video production. We captured the energy and passion of the day, underscoring the sentiment shared by all: with Porsche, there truly is no substitute.