Some things are just meant to be together—like Delta Air Lines and American Express with the American Express Delta SkyMiles® family of cards. While Card Members already enjoy a suite of exclusive travel benefits, Delta and AMEX wanted to elevate the experience even further with something special on the ground.

Enter Delta x AMEX Perks—a regionally-tailored program offering exclusive freebies and limited-time offers from brands like King of Pops and Pressed Juicery available to Card Members simply by showing their card.

To help bring this campaign to life, ARMADA’s Ashton Staniszewski partnered with Delta Air Lines and their public relations AOR to develop a vibrant digital campaign. Designed to drive awareness and engagement, the creative lived on a dedicated website for Card Members and was featured across digital and social channels.

The result? A fun, colorful, and strategically targeted activation that made every Card Member feel like a (V)VIP.