Delta and American Express wanted to extend their co-branded card relationship beyond travel perks — giving SkyMiles cardholders access to exclusive local offers from regional brands like King of Pops and Pressed Juicery. The campaign lived on a dedicated digital hub and ran across social and digital channels.

ARMADA's Ashton Staniszewski partnered with Delta and their PR agency of record to produce the photography — lifestyle-forward imagery built around real places, real brands, and a cardholder experience that felt earned rather than manufactured.