In 2005, Hank McLarty founded Gratus Capital, driven by his commitment to understanding clients' unique needs and aspirations. in the years since, the firm has expanded to nearly 50 dedicated advisors, managers, and specialists, earning clients' trust by pursuing their goals with tenacity and humility.

In 2021, Gratus partnered with ARMADA to aid in a comprehensive rebrand, reflecting the firm's name, inspired by the Latin word for "grateful." ARMADA developed an engaging introduction video to share the Gratus story with potential clients, developed employer branding images that highlight The firms culture and community outreach initiatives, captured professional headshots of team members, and collaborated with HR to streamline the process during the onboarding process.