Porsche 911 GT America

Pikes Peak Int. Hill Climb Class Champ

Race-Worn.

Legacy-rich.

A factory-built race car with a résumé that includes IMSA competition and two Pikes Peak class victories under Loni Unser, this machine wasn’t just fast—it had stories to tell.

We were commissioned by Broad Arrow Group for their Monterey Jet Center Auction, to capture the spirit of this 2014 911 GT America—affectionately known as “Lucy”—fresh off display at the Heritage Gallery at the Porsche Experience Center Atlanta.

Shot on location at PEC Atlanta, we leaned into Lucy’s dual identity: technical precision and lived-in grit. Hard lighting elevated the geometry of its carbon aero and race-worn finish, while context-rich compositions nodded to the car’s provenance—part Stuttgart, part summit.

The final images served Broad Arrow’s dual needs: editorial-forward assets for press and high-polish visuals for the auction listing and promotional rollout.

what we did:

  • Creative Direction

  • Automotive Photography

  • Digital Composite + Retouch

  • Location Production

Some cars pose.

This one had

receipts.

Pikes Peak, IMSA, and a factory pedigree

Yeah, we gave it the treatment it deserved.

let’s get to work

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Porsche Club of America 70th Anniversary 911 Vehicle