70 years. A hell of a legacy. No signs of slowing down.

To honor it, Porsche crafted a modern tribute: the limited-run 911 Club Coupe.

Porsche tapped ARMADA to lead creative direction and deliver launch visuals built to honor the past while turning heads in the present. Not the first time we’ve been brought in to walk that line.

Oh, and one more thing — no one could see the car until its public debut at the annual Porsche Parade Celebration.

We leaned into contrast—heritage and modernity, shadow and light. The final art direction celebrated the silhouette of the 911, using sharp geometry and crisp reflections to carve out its form in the exclusive Sholarblaumetallic finish. The campaign was captured on location at the Porsche Experience Center Atlanta, home of Porsche Cars North America.