Porsche crafted a modern tribute to mark 70 years of the Porsche Club of America: the limited-run 911 Club Coupe. ARMADA was tapped to lead creative direction and deliver the launch visuals — with one significant constraint. Nobody could see the car until its public debut at the annual Porsche Parade Celebration.

We shot on location at the Porsche Experience Center Atlanta. The art direction leaned on the 911's silhouette — sharp geometry, controlled reflections, and the car's exclusive Scholarlblaumetallic finish doing most of the work. The goal was images that honored the car's heritage without turning it into a museum piece.

When the embargo lifted, the work moved fast.