The Porsche Experience Center Atlanta is Porsche's North American headquarters — a 53-acre facility with two driver development tracks, a Heritage Gallery, a Classic Center, and an exclusive design studio. It's also where ARMADA has done some of its most visible Porsche work.

ARMADA has collaborated with the PEC's experiential marketing team and their agencies of record on photo and video production across multiple years and engagements. The work has run on the PEC website, in email campaigns, on digital out-of-home, and across social channels.

Knowing a location changes how you shoot it.