Mercedes-Benz USA

The Masters


unlike any other

Mercedes-Benz has been the official vehicle of The Masters since 2008 β€” which means a week in Augusta with brand ambassadors, ticketed guests, and activation events running across both the men's and women's tournaments. Every day is a publish day.

ARMADA worked alongside MBUSA's social agency to produce photography and short-form video throughout the 88th Masters. The brief was fast-turnaround content: images and clips ready to post the same day they were captured. The work ran live on Mercedes-Benz USA's Instagram, Facebook, and LinkedIn during tournament week.

(See published posts below.)

Tears

(Work out in the wild)

let’s get to work

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