mattress Firm
a lifestyle campaign that looked like real life.
Mattress Firm wanted images that felt lived-in — not a furniture catalog. Warm light, believable spaces, the kind of photography that doesn't announce itself.
ARMADA's Ashton Staniszewski led the project from concept through production and final delivery, in collaboration with Mattress Firm's marketing agency of record. The resulting image library ran across social media and email marketing.
