When STAINMASTER® launched PetProtect™ Carpet, they needed video content that could live in showrooms and point-of-sale displays across their vendor network — not just look good, but work hard in a retail environment.

ARMADA led production from location scouting and casting through filming and delivery. The videos were scripted for the brand's core audience, with enough detail built in to reward repeat viewers. Full production and post, handled in-house.