When STAINMASTER®, the most recognized brand in carpet and flooring, launched its new PetProtect™ Carpet, they partnered with ARMADA to bring their story to life.

Our team led the production of a compelling series of branded videos designed to showcase the product in showrooms and point-of-sale displays across the STAINMASTER® vendor network and scripted with a plethora of easter eggs for fans of the iconic brand.

From location scouting and casting to filming, ARMADA managed every detail of execution—ensuring the final content aligned with STAINMASTER®’s reputation for innovation and performance.