Mercedes-Benz USA

PhotoPass Program

FIve years. Dozens of vehicles.

one consistent voice

The #MBPhotoPass is a Mercedes-owned program that hands a vehicle to a select group of photographers for a few days and asks them to tell a story through their own lens. It's an organic-first content approach — distinct point of view over polished production.

ARMADA's Ashton Staniszewski has been one of a small group of recurring contributors to the program since 2020, producing photography and motion content across multiple vehicle lines for Mercedes-Benz USA's owned social channels. The work runs through Merkley & Partners, MBUSA's agency of record.

Five years. The GLE, the G-Wagon, the AMG GT63S, the S580e, and more.

let’s get to work

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