Mercedes-Benz USA
PhotoPass Program
FIve years. Dozens of vehicles.
one consistent voice
The #MBPhotoPass is a Mercedes-owned program that hands a vehicle to a select group of photographers for a few days and asks them to tell a story through their own lens. It's an organic-first content approach — distinct point of view over polished production.
ARMADA's Ashton Staniszewski has been one of a small group of recurring contributors to the program since 2020, producing photography and motion content across multiple vehicle lines for Mercedes-Benz USA's owned social channels. The work runs through Merkley & Partners, MBUSA's agency of record.
Five years. The GLE, the G-Wagon, the AMG GT63S, the S580e, and more.
let’s get to work