Campaigns? Social? Creative Direction? Media Relations Support? Events? Reportage?
Yes to all.
I've worked inside enough large brand environments to know how the machine runs. Internal teams move fast, carry a lot of brand responsibility, and rarely have the bandwidth to babysit their execution bench from brief to delivery.
While big campaigns have their place, not every shoot is a campaign. The work that sits between: story films, activation content, communications team support, social-first capture.
That's where we live. Quick-turn production, scaled to the brief, that stays on-brand, makes our partners look good, and doesn't add work to their plate.
- Ashton
lead creative, ARMADA
how about Portraits?
definitely.
Executive, Editorial, Headshots.
Bonus features
a few projects we’re proud of
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Helped Porsche Cars North America raise 1 million dollars for charity.
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Jaw dropping National Social content creation for Mercedes-Benz USA
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National Media Support for Amazon.
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Creating a short for Porsche's 75th anniversary celebration.
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Telling the East Lake Foundation Story.
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Helped tell the story of an entirely new car company.
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We wrote the book on photography for Porsche. No Really.
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Created Content for Raving fans with chick-fil-a
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Went to the masters with Mercedes-Benz
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Ad-hoc media relations support for Porsche Cars North America.
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ATL Music Icon goes electric. We brought the electricity.
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Vera Bradley Eyewear Campaign
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ate through our props budget with Le Bon Nosh
Who’s behind all this?
Great Question!
Ashton Stan
I'm Ashton Staniszewski. I started ARMADA after an eight year stint as a creative director at an Atlanta agency, where I led brand and content work for clients across automotive, hospitality, food & beverage, and entertainment.
That background sits behind every project. The production runs with the same instincts that shaped the brief. I'm also a working photographer. ashtonstan.com is where that side of the work lives.
ARMADA is built for a specific kind of brief: campaign content, social-first films, activations, and on-the-ground production for brands and agencies that need real work made at the speed the work actually moves. One creative lead. A trusted network that scales to the brief.
Most of what I take on runs alongside a brand's existing creative leadership, whether that's an in-house team or an agency of record. They own the strategy, the brand architecture, the placement. My job is the production layer underneath. The content that fills out a campaign. The films that live on social. The coverage that has to ship the same week it happens.
If that sounds like the kind of help you're looking for, get in touch.
How I crew
Every engagement is built around a small core team — DP, sound, production support, post — drawn from a network of collaborators I've worked with across the past decade of automotive, lifestyle, and brand work.
I scale the crew to the brief. A single shooter for a tighter activation. A four-person team for a story film. Larger for a multi-day production. Same creative direction, same standards, every time.
Specific crew named on a per-project basis. Happy to share names and reels during a conversation.
What we do
Make the content
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On-site capture for activations, events, and brand moments — stills, motion, and short-form built for social and digital use first. Sized for a single shoot or a calendar of them.
The crew flexes to fit the brief: a single shooter for a tighter activation, a small directed crew for a story film, full coverage for a multi-day rollout. The point is showing up with the right shape of team for the work, not the same shape for every job.
Past work spans premium automotive launches, ambassador-led activations, and lifestyle brand moments.
Shape the creative
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Concept development and creative direction for brands that already have a strategy and need someone to shape the execution.
Often used alongside an existing agency — for the work that needs to move faster than a campaign cycle, or for the moments between bigger campaign rollouts where consistency matters most. Treatments, shot lists, casting and styling direction, and on-set creative leadership. The bridge between what's already been approved and what actually gets made.
Extending your team
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Embedded creative or production support for in-house marketing teams — engaged by the project, the activation calendar, or the quarter.
For teams that don't need a full-time hire but need someone who shows up with the context, judgment, and network of one. Past engagements have included photography standards work for a major car manufacturer, content production leadership across an activation calendar, and creative direction during campaign rollouts.
Atl Based.
with an eye on Medallion status
hello@thisisarmada.com